ESG and Deep Tech at the Core of Prisma Electronics’ Presence at TIF

Prisma Electronics S.A. participated in this year’s Thessaloniki International Fair (TIF), contributing to the dialogue around two key areas shaping the future and competitiveness of Greek businesses: ESG and the development of Deep Tech innovation.

Dimitra-Marina Giordamli, Corporate Affairs Executive at Prisma Electronics, participated in two thematic panels, sharing the perspective and experience of a Greek technology company operating in demanding international markets.

During the panel “The Challenges of ESG Criteria for SMEs and Their Role as a Success Factor”, the discussion focused on how ESG is evolving from a compliance requirement into a factor of competitiveness and credibility. Through the example of LAROS, the role of technology and data in linking environmental performance with measurable business value was also highlighted.

At the panel “Deep Tech: The Next Generation of Innovation”, held as part of the Athens Chamber of Commerce and Industry’s presence at TIF, the discussion focused on the conditions that enable a Greek high-tech company to establish and maintain a position in international markets and global value chains.

Drawing on Prisma Electronics’ experience across the Maritime, Defence and Space sectors, Dimitra-Marina Giordamli highlighted the importance of long-term investment in Research & Development, transforming technological expertise into real-world applications, as well as consistency, quality, certifications, manufacturing capabilities and continuous customer support.

Two different discussions with a common denominator: international competitiveness does not depend on a single factor. It is built through technology, responsibility, reliability and the ability to create lasting, tangible value.